Try and ask anyone born in the early 80s or before that about what fabric they prefer to wear. The most common answer would definitely be cotton. Little did we all know this preference and liking towards cotton clothing could destroy the world as we know it.
A basic t-shirt consumes 2700 litres of water while being manufactured. This, along with harsh chemical processing, GMOs, harmful pesticides make this the most dreaded crop for the planet. To cater to the world's demand, a farmer looking to efficiently make use of his agricultural land turns to abnormal use of pesticides and genetically modified seeds to churn out faster yields. The result of this is seen in degrading soil fertility, excessive use of water, harmful use of cancerous pesticides and fertilizers.
Organic Cotton on the other hand is made adhering to strict sustainable guidelines by governments and certifying agencies. These guidelines entitle to grow cotton in a controlled environment with sustainable use of water, organic fertilizers and with suitable crop rotation. This helps retain the fertility of the soil and results in a crop that is sustainable, organic and hypoallergenic. The fibers are longer and hence result in the garment being much softer and of better quality than that of conventional cotton.