Organic clothing means making fabric from raw materials (organic cotton in case of Cuttlefish) that have been grown by methods which do not harm the environment. In simple words, organic clothing uses seeds not genetically modified. They use environment friendly processes to conserve water, soil and not use harmful pesticides. This process makes the cotton that is harvested a completely organic product by conserving the soil, water and not contaminating the crop.

Try and ask anyone born in the early 80s or before that about what fabric they prefer to wear. The most common answer would definitely be cotton. Little did we all know this preference and liking towards cotton clothing could destroy the world as we know it.

In the early days clothing was actually organic clothing since there was very less demand and less use of harmful methods of cultivation of cotton. 

A basic t-shirt consumes 2700 litres of water while being manufactured. This, along with harsh chemical processing, GMOs, harmful pesticides make this the most dreaded crop for the planet.  To cater to the world's demand, a farmer looking to efficiently make use of his agricultural land turns to abnormal use of pesticides and genetically modified seeds to churn out faster yields. The result of this is seen in degrading soil fertility, excessive use of water, harmful use of cancerous pesticides and fertilizers.  

Organic Cotton on the other hand is made adhering to strict sustainable guidelines by governments and certifying agencies. These guidelines entitle to grow cotton in a controlled environment with sustainable use of water, organic fertilizers and with suitable crop rotation. This helps retain the fertility of the soil and results in a crop that is sustainable, organic and hypoallergenic. The fibers are longer and hence result in the garment being much softer and of better quality than that of conventional cotton.

The current technology in recycling of clothes is very limited to what type of garments can be eligible for recycling. Keeping this in mind our designs pose a range of classic solid colors without any patterns or printing that makes it easy to sort and recycle once the garment has served its life. Also, we make garments out of 100% organic cotton because we know that the credibility of a  sustainable garment reduces drastically if a fabric is blended with other fabrics.  

Many of you might have heard that shortcuts give only short-term results. Following the processes makes sure that we are successful in the long run. This is very much true in this case. To grow organic cotton, farmers have to follow strict guidelines in terms of manual picking, natural fertilizers, natural pesticides, crop rotation etc. to maintain the fertility of the soil. This means that only a certain amount of fabric can be produced at any given time. This naturally costs more since the demand for organic cotton is high and the fabric produced is only so much at any given time. Considering the high quality and the very standardized production, the costs do shoot up compared to conventional cotton. But we do our best to match prices of cotton/polyesters products with our high quality organic cotton products.

The miracle fabric. Known for being cheap, used in fast fashion, is made out of coal, oil and water. Consumers love it because it is cheap, available in a wide variety of colors and they get to keep up with fashion trends. But it is high time we start moving to better sustainable fabrics.

1. Polyester is non-biodegradable. It takes 200-300 years for 1 t-shirt to degrade in the landfill. For the amount of demand in the market we may be turning the whole planet into a non-biodegradable dumping yard very soon
2. Did you know some of the harshest chemicals are used in making polyester fabric? Every time we sweat or produce heat the fabric in turn reacts with our skin by releasing these harmful chemicals onto the skin resulting in rashes or various other skin allergies.
3. Microplastics, these things go undetected everywhere. Every time we wash a polyester garment, small amounts of microplastics are washed away into streams, rivers and oceans affecting our marine life.
4. There are better breathable fabrics out there that can replace polyester in your wardrobes. Give them a try.

• They are not of inferior quality in fact they are of better quality
• There are a lot of affordable organic clothing brands in India. Try them out. You won’t be disappointed.
• They provide more comfort and are hypoallergenic. Very safe for the skin.
• They will last longer if handled and washed properly.
• 100% Organic Clothing are biodegradable and easily recyclable.

• Our aim is to bring sustainable fashion into the mainstream.
• Organic clothing is premium no doubt, our fabrics are certified too. Nevertheless, we have very few returns and exchanges that lead to lesser costs which we can in-turn give back to you in competitive pricing.